L5 Animation - Pre-Production for Specialist Study Caslon

The brief for the Caslon project was to create an animation or motion graphic from a segment of text on William Caslon. For this, I was given Caslon’s influence, which was a short piece describing Caslon and his printing industry in England. My action plan was to highlight the keywords in the text and use this as a guide for my animation. However, as I was given some more time for this project, I did more research on Caslon, to find out additional information about him, his industry and the art of printing in England in the 18th century.

Research on in to Caslon

For the Caslon animation the style I went for orders motoring graphic this was due to many reasons I thought this style would be good for the target audience as it is easy visuals and is less time-consuming.