Advertising- Hydration project

The concept we chose was 'creating rain' Can you create rain? What if you could create rain? How do you create rain? The purpose of this advert was to highlight the drought that is happening around the world and how we can take water for granted where others don't have this luxury.

The idea we had was to show a scientist attempting to create rain. he would attempt to create rain in the number of different ways as he progressed he's methods would become increasingly desperate and unorthodox.

How we wanted to do this was, to have one character and have him attempt to make the water in these different means.  After failing at all attempts he would give up and a message would appear stating a fact.

  Scientists Moodboard

 lab Moodboard

 This is a good animation I found this highlights the problem in a very formal and great video.