Wednesday, 19 October 2011

Digital Animation (Collaborative project)

Along with our collaborative project with the landscape architecture department. We also have a second collaborative project with the Illustration, Graphics Design and Photography Department.

The Project - We have been given the task to develop a strategy for an integrated advertising campaign, including an animated TV AD based under the umbrella theme "Hydration".

Sounds challenging well it is, however as an animator my main contribution to the group will be making the the animated ad. However I would try to help as much as possible in the developing stages of getting a concept and a strategy for marketing.

I am partially excited about this module as I would be working with a range of other visual communication department. I am hoping to gain a lot from my peers as this practice will enhance my teamwork, negotiation and understanding of complimentary practices.

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